Once, making your favourite pickle was an arduous ritual: picking ingredients, washing, cutting, pounding, grinding,preventing contamination and ensuring long life etc.

In 1980, the visionary Chairman of Ramoji Group, Sri Ramoji Rao created Priya. And it revolutionized our entire pickle culture. It metamorphosed a great subjective art into an objective scientific technique. It transformed an ancient technique into a contemporary process supported by technology and management.

Priya launched its exploration of the world of taste with six flavours of pickles. Now it has grown to about thirty six varieties of pickles, ten varieties of pastes, four varieties of spice powders, six varieties of masala powders, five varieties of curry masala powders, seven varieties of traditional powders, twelve varieties of instant mixes, ten varieties of papads and has recently introduced twenty nine varieties of ready to eat, and nine varieties of convenient mixes, twelve varieties of snacks!

Today Priya is a global brand. It is the preferred choice of millions across the world, taking India to nations and continents. Indeed, India and Priya are the darlings of the world!